{"id":3911,"date":"2023-03-01T15:16:33","date_gmt":"2023-03-01T20:16:33","guid":{"rendered":"https:\/\/www.icsom.org\/senzasordino\/?p=3911"},"modified":"2023-05-01T15:27:13","modified_gmt":"2023-05-01T19:27:13","slug":"chairpersons-report-forward-momentum","status":"publish","type":"post","link":"https:\/\/www.icsom.org\/senzasordino\/2023\/03\/chairpersons-report-forward-momentum\/","title":{"rendered":"Chairperson\u2019s Report: Forward Momentum"},"content":{"rendered":"<div id=\"attachment_970\" style=\"width: 260px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-970\" class=\"size-full wp-image-970\" src=\"https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2016\/09\/Meredith-Byline-photo.jpg\" alt=\"\" width=\"250\" height=\"288\" \/><p id=\"caption-attachment-970\" class=\"wp-caption-text\"><span class=\"photocredit\">Photo credit: Diane Alancraig Photography<\/span><\/p><\/div>\n<p>I generally shy away from using my own orchestra, the Los Angeles Philharmonic, as an example for our industry. The average yearly income for most ICSOM orchestras is 40% earned and 60% donated. The LAPhil is just the opposite, about 60% earned and 40% donated, mostly due to income from the Hollywood Bowl summer season.<\/p>\n<p>But I will say this. Last month our CEO, Chad Smith, came onstage to announce to the orchestra that this winter\u2019s ticket sales have nearly returned to pre-pandemic levels and that Hollywood Bowl subscription sales have exceeded any previous year\u2019s sales.<\/p>\n<p>That, I think, is a good harbinger for us all.<\/p>\n<p>According to a survey done last month by the Advisory Board for the Arts (ABA)\u2014a global strategic planning service for orchestras, opera companies, ballet companies, theater companies, and performing arts centers\u2014more than half of their member arts organizations saw a 60% return of their audiences in 2022. And 72% are expecting to see an increase in ticket sales for 2023. Subscription sales remain lower than previous years, but single ticket sales are up (see <a href=\"https:\/\/www.advisoryboardarts.com\">https:\/\/www.advisoryboardarts.com<\/a> for more information).<\/p>\n<p>A critical factor in selling tickets is that it costs more to sell single tickets than to sell subscriptions. Digital advertising had the largest increase in return on investment for sales in 2022. Social media advertising (up 63%), digital ads (up 54%), and video promotions topped marketing tactics to increase ticket sales. Which might shed some light on why our Integrated Media Agreement (IMA) negotiations have been so sticky this time around.<\/p>\n<p>Familiar and traditional programming\u2014including holiday events\u2014brought in the most audience according to 68% of the ABA survey respondents. Featured solo artists brought in the next highest ticket revenue at 40%.<\/p>\n<p>It looks as if we are returning\u2014faster than I would have anticipated\u2014to our pre-pandemic operations. And I hope I didn\u2019t just jinx it by saying so.<\/p>\n<p>As you can see from our cover article, ICSOM is extremely proud and excited to announce our new partnership with Boston University Tanglewood Institute (BUTI) to underwrite a single, full scholarship to the BUTI Young Artists Orchestra summer program at Tanglewood. We have committed to a five-year program that will provide one full-tuition scholarship each year to BUTI for a pre-professional musician from an underrepresented group who demonstrates financial need that would otherwise prohibit them from attending.<\/p>\n<p>After a year\u2019s delay, the 102nd American Federation of Musicians (AFM) Triennial Convention will be held in Las Vegas this June 26\u201329. The ICSOM Governing Board<span class=\"Apple-converted-space\">\u00a0 <\/span>has submitted our proposed Strike Fund bylaw resolution, amending the bylaws to allow the trustees of the fund additional leeway in considering awarding strike fund benefits in the case of force majeure or implementation of the doctrine of impossibility. As it stands now, the only possible scenarios for awarding benefits are a strike or lockout.<\/p>\n<p>As you well know, during the pandemic several ICSOM employers furloughed their musicians or declared force majeure. Those musicians were deprived of all wages guaranteed in their collective bargaining agreements\u2014and in one orchestra, health benefits as well.<\/p>\n<p>This amendment would broaden the scope of reasons that the Strike Fund trustees would be able to consider in awarding benefits. Twenty-two Locals have co-signed and submitted our resolution in support of the proposed bylaw amendment. It will go through committee at the convention and be voted up or down by all the Locals in the Federation. Expect to read more on this in the next issue of <i>Senza Sordino<\/i>.<\/p>\n<p>The ICSOM Governing Board recently met in Chicago this month to begin planning our own conference, which is scheduled for August 23\u201326 at the Hyatt Regency in Milwaukee, hosted by Local 8 and the musicians of the Milwaukee Symphony Orchestra. I\u2019m looking forward to seeing their newly renovated hall, Warner Grand Theater at the Bradley Symphony Center, and to seeing all of our ICSOM delegates. It will be a busy four days!<\/p>\n<div id=\"attachment_3913\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3913\" class=\"wp-image-3913 size-full\" src=\"https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-scaled.jpeg 2560w, https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-300x225.jpeg 300w, https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-1024x768.jpeg 1024w, https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-768x576.jpeg 768w, https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-1536x1152.jpeg 1536w, https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-3913\" class=\"wp-caption-text\">The ICSOM Governing Board (missing Meredith Snow, who attended remotely) with counsel Kevin Case at the 2023 Midwinter Meeting<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3912\" src=\"https:\/\/www.icsom.org\/senzasordino\/wp-content\/uploads\/2023\/05\/ICSOM-GB-MIdwinter-2023.jpg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I generally shy away from using my own orchestra, the Los Angeles Philharmonic, as an example for our industry. The average yearly income for most ICSOM orchestras is 40% earned and 60% donated. The LAPhil is just the opposite, about 60% earned and 40% donated, mostly due to income from the Hollywood Bowl summer season&#8230;. <a class=\"more-link\" href=\"https:\/\/www.icsom.org\/senzasordino\/2023\/03\/chairpersons-report-forward-momentum\/\">[Read more]<\/a><\/p>\n","protected":false},"author":2,"featured_media":970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250],"tags":[],"class_list":{"0":"post-3911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-march-2023","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chairperson\u2019s Report: Forward Momentum | Senza Sordino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icsom.org\/senzasordino\/2023\/03\/chairpersons-report-forward-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chairperson\u2019s Report: Forward Momentum | Senza Sordino\" \/>\n<meta property=\"og:description\" content=\"I generally shy away from using my own orchestra, the Los Angeles Philharmonic, as an example for our industry. 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