{"id":4320,"date":"2025-12-31T11:40:09","date_gmt":"2025-12-31T16:40:09","guid":{"rendered":"https:\/\/www.icsom.org\/senzasordino\/?p=4320"},"modified":"2026-02-02T11:48:05","modified_gmt":"2026-02-02T16:48:05","slug":"the-art-of-organizing","status":"publish","type":"post","link":"https:\/\/www.icsom.org\/senzasordino\/2025\/12\/the-art-of-organizing\/","title":{"rendered":"The Art of Organizing"},"content":{"rendered":"

Editor\u2019s note: Sometime last year my friend Campbell MacDonald and I were discussing our experience serving in our union\u2014what we have learned over the years, what has worked for us (and what hasn\u2019t), where we go for inspiration, etc.<\/i><\/p>\n

Eventually, Campbell pointed me towards an article by Brian O. Shepherd, originally <\/i>published on Substack in <\/i>Labor Politics and later <\/i>reprinted in <\/i>Labor Notes. Brian was the lead organizer for United Auto Workers in their attempt to secure representation for Mercedes-Benz workers in Vance, Alabama, and in the article he describes some of the techniques for effective organizing that he has learned through his experience.<\/i><\/p>\n

Brian\u2019s article made an impression on me at that moment, and I find myself coming back to it when I feel like I need a pep talk\u2014so much so that I asked the editors at <\/i>Labor Notes (and Brian) if I could reprint the article in <\/i>Senza Sordino. Hopefully, the techniques described will resonate with you as they have with me.<\/i><\/i><\/p>\n

The following article was originally published in the Substack <\/i>Labor Politics and is presented here with permission.<\/i><\/a><\/p>\n

Organizing isn\u2019t just a science, it\u2019s also an art. Normally the latter is passed on through phone calls, debriefs, meetings, and late-night shit talk. This is an attempt to share with the next generation of union organizers some of those lessons learned along the way, some in victory, some in defeat. None of this is new. None of this is mine.<\/p>\n

I certainly don\u2019t have the answers, I just know it\u2019s something that I\u2019ve given my life to over the past quarter of a century. The art requires staying close to the ground where people are\u2014and that\u2019s messy. It requires us to relate to others, take chances, innovate, all while asking the hard questions of others and ourselves.<\/p>\n

All of it is simple. None of it is easy.<\/p>\n

\u2014Brian O. Shepherd, United Auto Workers organizing director and lead organizer supporting Mercedes workers in Vance, Alabama. June 3, 2025.<\/p>\n

The Art of Organizing\u00a0<\/span><\/b><\/p>\n

1) Be Quiet<\/b><\/p>\n

After you have asked a question, be quiet and just listen.<\/p>\n

2) Stop Being Weird<\/b><\/p>\n

It\u2019s not what you are saying, it\u2019s how you are doing it. Stop being weird.<\/p>\n

Organizers can easily get lost thinking about what\u2019s the right question to ask or what is the right combination of words that will push this worker to make a decision. Not that it doesn\u2019t matter, but most of the time it\u2019s the non-verbal cues or delivery that people are reacting to more than what you\u2019re actually saying.<\/p>\n

If you\u2019re talking really fast, and trying to bombard people with information, you\u2019ve already set yourself up for the other person to put up some unnecessary barriers. Slow things down, be confident and speak calmly and you will notice that people will respond differently.<\/p>\n

3) Trust Workers<\/b><\/p>\n

Sounds simple, right? But how often do we go into conversations, meetings or campaigns with a predetermined plan and outcome?<\/p>\n

There are three characteristics that organizers need to keep front and center when helping workers build organization:<\/p>\n

\u2022 Workers have the power to decide WHAT the problem is.<\/p>\n

\u2022 Workers must have the power to decide HOW to solve those problems.<\/p>\n

\u2022 Workers have the power to ACT on implementing the solutions to those problems.<\/p>\n

There are systemic structures that prevent working people from acting on any of those three things. A large part of our role as organizers is to help people identify and break through the barriers our system has set up. When we get workers to \u201cbuy in\u201d to a plan, it sets us up as yet another way to take agency away from people.<\/p>\n

4) Workers Want Recognition<\/b><\/p>\n

Workers need bread, but they need roses too. Labor unions generally focus on negotiating wages, benefits, fair work rules, and safety. That\u2019s all very essential. But one thing we often fail to do is acknowledge workers\u2019 need for recognition. People have dreams and values, along with a desire to be respected and to connect to others. This is why technical organizing will only get you so far\u2014building something sustainable requires deep relationships.<\/p>\n

5) Organizers Are Scouts<\/b><\/p>\n

In any workplace, there are going to be a small number of people that support the union no matter what. Getting those people on board is not organizing, that\u2019s mobilizing.<\/p>\n

The fundamental responsibility of an organizer is to identify, recruit, and develop leaders\u2014people who can bring along and persuade others. That\u2019s who you need to win hard fights and to sustain shop-floor power.<\/p>\n

An organizer does not provide services. Effective organizers wake up each morning and go to sleep each night thinking about finding, engaging, training, supporting, and agitating leaders. All that really means is that you\u2019re challenging a person to act on behalf of themselves and their coworkers.<\/p>\n

6) Get Over Your Ego<\/b><\/p>\n

Recognizing the dilemma you are facing is one of the most important mental aspects of improving at union organizing. Most people\u2019s egos won\u2019t allow them to be humble enough to recognize the problem in front of them. If you think you always have all the answers you tend to stick with formulas that worked before but might not work today.<\/p>\n

7) Be Curious and Listen<\/b><\/p>\n

As organizers we lead with empathy and curiosity to learn as much information as possible about what the other person\u2019s experience has been. It sounds really easy to do but is also the place where organizers stumble the most.<\/p>\n

If we lead with the solution\u2014that if they organize they will have more power and more rights\u2014we lose people because we are going outside of their experience. Organizers listen, then propose that to fix the raised issues, they have a choice to act or not.<\/p>\n

8) Organizing is Relationships<\/b><\/p>\n

Relationships lead to organizing. Issues alone lead to tasks.<\/p>\n

9) Look For Opportunities<\/b><\/p>\n

Seeing opportunities while most people are simply not paying attention to details, or are just plain unaware, is what separates a good union organizer from everyone else.<\/p>\n

10) Fear is the Obstacle<\/b><\/p>\n

A big part of what organizers do is help teach worker leaders to overcome the fear of standing up to the boss. And even more than that, most fear actually comes from the fear of rejection\u2014doing a leaflet at shift change, talking to a coworker about signing a card, facilitating a meeting of coworkers, etc. So we have to get people more angry than afraid.<\/p>\n

11) Don\u2019t Talk From a Script<\/b><\/p>\n

A good organizing conversation isn\u2019t you being a little robot reading a script. The following framework, developed from the United Farm Workers, is more helpful:<\/p>\n

\u2022 A: Anger, turn fear into courage<\/p>\n

\u2022 H: Hope, turn despair into possibility<\/p>\n

\u2022 U: Urgency, it\u2019s waited long enough<\/p>\n

\u2022 Y: You, can make a difference<\/p>\n

At the same time, organizing conversations are intentional and not just a complaint session or therapy. They have to be about specific goals:<\/p>\n

\u2022 Identify what issue this person cares about<\/p>\n

\u2022 Identify if they have leadership potential<\/p>\n

\u2022 Connect them with a plan of action<\/p>\n

\u2022 Get them to commit<\/p>\n

12) Cards Are Unreliable<\/b><\/p>\n

Union authorization cards are a very unreliable indicator of where your support is at during an organizing drive. They are one measure of support at a particular moment in time.\u00a0 <\/span>What matters significantly more is the deep relational organizing that comes through identifying recruiting and training leaders\u2014and then being public about that support in the face of opposition from the employer.<\/p>\n

13) Don\u2019t Be Afraid to Lose<\/b><\/p>\n

The labor movement has lost our organizing muscle; failing is a part of the process to get it back. Most unions aren\u2019t even trying because they are so afraid of losing.<\/p>\n

14) Take A Breath<\/b><\/p>\n

Organizers tend to run from one task to another. Take a second to stop and take a breath. Make a plan to have a few extra moments to just be. Take that call and do a lap in the parking lot. Look for opportunities to meet with your teammates outside and take in the local scene.<\/p>\n

Twenty years ago a veteran organizer told me \u201cif you are constantly working yourself without taking even a moment to reflect and refresh, you aren\u2019t able to be truly present in the work.\u201d\u00a0<\/span><\/p>\n

It\u2019s not a new age or selfish self-care thing. It\u2019s about giving yourself a chance to recover so that you can be more present and effective at your work.<\/p>\n

15) Learn From the Past<\/b><\/p>\n

Examine the past and learn from it. \u201cThe only right way of learning the science of war is to read and reread the campaigns of the great captains.\u201d \u2014 Napoleon<\/p>\n

16) Don\u2019t Fear Making Mistakes<\/b><\/p>\n

Organizers often freeze because they are more worried about making a mistake than taking action. Organizers can only be forged through experience on the ground and intense self-reflection. Yes, you will not be good when you start, you will constantly make mistakes. Instead of letting insecurities take over, you learn from doing and reflection.<\/p>\n

It\u2019s easy to celebrate wins, good organizers never forget their losses. The key is to ask yourself the difficult questions, analyze what went wrong, then start looking for solutions so that you don\u2019t find yourself stuck in the same situation the next time. This is true for a single phone call, a meeting with workers or an election campaign overall. It\u2019s important to not get stuck in the analysis phase\u2014learn your lesson and move to improved action as quickly as possible.<\/p>\n

17) Keep Showing Up<\/b><\/p>\n

No one ever really masters organizing, but that\u2019s not necessary. As an organizer you must constantly be developing your skills, increasing your abilities to be able to face the situation in front of you. It requires that you show up daily.<\/p>\n

And there are going to be days (maybe weeks) where you\u2019re not going to want to. Show up anyway.<\/p>\n

18) Don\u2019t Lose Hope<\/b><\/p>\n

Organizers must recognize that hope can emerge out of difficult situations. Oftentimes it\u2019s not even the opposition that gets to us. It\u2019s that nagging internal voice where we put pressure on ourselves to do more or feel that we aren\u2019t good enough or that we\u2019re not making a difference. It can stop an organizer dead in their tracks, because it all seems so overwhelming. No matter what disappointments we might have, we must refuse to lose hope.<\/p>\n","protected":false},"excerpt":{"rendered":"

Editor\u2019s note: Sometime last year my friend Campbell MacDonald and I were discussing our experience serving in our union\u2014what we have learned over the years, what has worked for us (and what hasn\u2019t), where we go for inspiration, etc. Eventually, Campbell pointed me towards an article by Brian O. Shepherd, originally published on Substack in… [Read more]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[272],"tags":[],"class_list":{"0":"post-4320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-december-2025","8":"entry"},"acf":[],"yoast_head":"\nThe Art of Organizing | Senza Sordino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icsom.org\/senzasordino\/2025\/12\/the-art-of-organizing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Organizing | Senza Sordino\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Sometime last year my friend Campbell MacDonald and I were discussing our experience serving in our union\u2014what we have learned over the years, what has worked for us (and what hasn\u2019t), where we go for inspiration, etc. Eventually, Campbell pointed me towards an article by Brian O. Shepherd, originally published on Substack in... 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