It has been reported that roughly 75% of traditional print and broadcast media journalists check people’s and groups’ websites or blogs before deciding whether to do a story on them. That point was driven home to me the other day when I received a text from fellow percussionist Eric Hopkins that read, “Just got a call from NPR in D.C. about doing an interview tomorrow as a follow up to my triangle … [Read more...]
Using Our Owned Media
Issue: August 2014